Earning Your Marketing Stripes: It’s All About Relationships
by Brian Muys - Mar, 2014
In too many organizations, marketing and public relations are often considered more tactical functions that simply support larger business initiatives. In some instances, higher-cost promotional channels can all too easily be relegated to a secondary, discretionary role, especially during periods of economic uncertainty. First, this means that any given marketing program, however ambitious, must be directly aligned with or...
The Yin and Yang of the Job Interview
by Thea Kelley - Mar, 2014
Interview authentically and strategically. These are the "yin and yang" of good interviewing. Actually, these aren't truly opposites. The real opposite of strategy is randomness, or carelessness, which sometimes comes wrapped in the flag of "just being real." Many job candidates fail to be strategic. They interview in an honest and straightforward way, but without really communicating a unique selling proposition. Th...
Work-Arounds for Impossible Interview Questions
by Thea Kelley - Mar, 2014
What do you do when you can't exactly answer the question that's been asked you in an interview? Sometimes you need to reframe the question, to look at it in a less obvious way. In other words, you come up with an effective work-around - like those clever ones that get you past various roadblocks in your day-to-day work! Let's say an interviewer asks you this: Tell me about a time when you had to work with someone...
Job Search: Make Professional Etiquette a Habit
by Kris Plantrich - Mar, 2014
I am finding often, and not just with recent graduates, that follow up, and phone and email etiquette is sorely lacking with many professionals today. It is a lack of professionalism and courtesy when communications such as following up, thanking others, and scheduling confirmations, cancellations or delays, are not kept a priority. With younger clients I try and remind them that it is good practice to get into the ha...
I'm introducing you, not endorsing you
by Stacey Lane - Mar, 2014
I blogged about awkward LinkedIn invitations and it was my most shared blog post ever. Wonder if it has anything to do with the Kelly Blazek fiasco that happened around that same time? You know, the Cincinnati-based, self-professed mentor who wrote a scathing response to a LinkedIn request. Epic fail in the career karma department for Kelly. Ouch. Seems like there are a lot of conversations happening around networking...
5 Must-Read Resume Writing Tips
by Patricia Erickson - Mar, 2014
Is the thought of writing a resume as pleasant as having your wisdom teeth surgically extracted? I ask because I was discussing resume writing tips with a client today and she was thrilled I was going to write it for her. As she put it, she was no longer actively involved in the “whole torturous process.” I didn’t realize the experience could be so terrible – but then I thought about doing my own taxes and realized what she...
Be Bold: How to Act Like You Have the Job to Land the Job
by Lisa Rangel - Mar, 2014
Being interview ready, means more than showing up with your resume materials in-hands. It’s about showing the hiring manager how prepared you are for their role, and how easily you will be able to step into their open position. At the end of the day, the hiring manager wants to know how easy or difficult it will be to transition you onto their team. When you interview, you need to be bold and act like you have the job to l...
Baby Boomers’ Retiring Effect on the US Economy
by Dr. Maynard Brusman - Mar, 2014
Succession planning is critical in preparing for the transition of Baby Boomers to retirement. Perhaps you’ve noticed the term ‘brain drain’ more and more in the popular media. This term is being used to describe the anticipated loss of skilled talent from our workforce as members of the baby boom generation begin to retire. The younger Gen X and Gen Y (New Millennials) are growing impatient to ascend to leadership respons...
Social Media Laziness and Other Ills
by Joshua Waldman - Mar, 2014
I was reading Chris Brogan‘s newsletter and really resonated with a paragraph of his about how using the same message across all social media platforms is just wrong. He didn’t spend much time on it, though, so I want to elaborate. By the way, Chris Brogan is at the forefront of social media and internet marketing. He’s been blogging since 1998 and is considered by many to be one of the leading internet marketing gurus...
7 Ways Your Resume Is Boring Just Like Everyone Else’s
by Jessica Holbrook Hernandez - Mar, 2014
The economy seems to be picking up a little, and more and more job seekers are coming to us and letting us know about internal opportunities within their organization they would like to apply to. But even as more opportunities open up, the competition is as strong—or stronger than ever before. That’s why your resume has to be perfect. Here are seven ways your resume isn’t quite cutting it. So, take it out, brush it off, and...
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