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  3-Step Formula for An Outstanding Personal Branding Statement
by Jessica Holbrook Hernandez - Mar, 2012
Your resume is an amazingly important document; it not only speaks to your past accomplishments but acts as a predictor of your future capabilities. However, your resume can’t successfully complete this task if it isn’t packed with quality information. This includes an outstanding personal branding statement. What is a personal branding statement? It is a statement that communicates who you are in the workplace. Borrowed f...
 
  4 Job Search Alternatives to Applying Online
by Jessica Holbrook Hernandez - Mar, 2012
The process of job seeking has nearly turned upside-down over the past decade thanks to the Internet and changes that have accompanied newer technology. One of the major adjustments we’ve witnessed is the manner in which employers accept applications. Primarily, companies require candidates to submit applications via their online systems to improve convenience for all parties involved. But believe it or not, if you’re seri...
 
  4 Strategies to Take Your Resume from Boring to Interview Winning!
by Jessica Holbrook Hernandez - Mar, 2012
The concept of writing a resume for many job seekers is creating a document that lists important skills, education and accomplishments that show they’re qualified for a specific job they’re applying for. While this concept is somewhat true, the resume-writing process is a bit more complicated than this. Writing a quality resume goes beyond simply listing qualifications. You need to describe why you’re right for the job thr...
 
  4 Tips for Job Seeking Success in the Hospitality Industry
by Jessica Holbrook Hernandez - Mar, 2012
The hospitality industry is undoubtedly one of the vastest that you’ll find. Whether you want to get into the casino business, manage hotels, or cook amazing meals in one of the top restaurants in the world, you’ll thrive with some level of education or training in hospitality. But what makes a job search in hospitality successful? How do you narrow down your job searches when there are so many from which to choose? The...
 
  How to Incorporate Your Brand Into Your Resume
by Jessica Holbrook Hernandez - Mar, 2012
Writing a resume is not an easy task. There are always several aspects to consider, including which information to incorporate that can help yours stand out from the pack. Many job seekers have found that branding the resume makes a huge difference because it works well in defining candidates as major contributors to their field. So how can you incorporate your brand into your resume? Here are some tips to consider: Create...
 
  Is Your Entry-Level Resume Competitive During a Recession?
by Jessica Holbrook Hernandez - Mar, 2012
If you’re applying for a job at the entry level, you may be taking your first stab at writing a resume, which is always exciting. But the writing process gets even more exciting (and a bit more challenging) if you’re writing yours during a tough economic period. Competition is usually a bit steeper when more workers are unemployed. This means, even at the entry level, you will need to become a bit more creative in the wr...
 
  Job Seekers, Beware! 7 Mistakes to Dodge at All Costs
by Jessica Holbrook Hernandez - Mar, 2012
Are you in the process of searching for a new job but can’t seem to get the callbacks you want? It may be that you’re making some common yet avoidable mistakes along the way. Don’t continue your job searching without being sure. Take a look at the following seven job-seeking mistakes that you should dodge at all costs: 1. The Aimless Search If you’re sending out resumes without knowing what your ideal job is, you’re wa...
 
  One Big Job Search Mistake That Can Make or Break Your Application!
by Jessica Holbrook Hernandez - Mar, 2012
It is amazing to me that even within the career industry (people who should KNOW not to do this), I still see this mistake again and again. Recently, an e-mail came across my desk from a colleague who is looking for a resume writer to add to their growing team. It made me think about the myriad of applications I’ve received over the years when I’ve made a similar call. Again and again, the biggest mistake I’ve seen involves...
 
  Resume Branding 101: The Rule of Difference
by Jessica Holbrook Hernandez - Mar, 2012
If I were to say Tiger Woods you would immediately think what? Golf. If I were to say Tom Brady you would say football. What about McDonalds? You don’t go to McDonalds because it reminds you of Subway and you definitely don’t go to Subway because it reminds you of McDonalds. What is my point here? You know the difference. You know what makes each one of these people and places different and it provokes an image in your head....
 
  Save Your Job Search Today! Replace Your Outdated Resume Objective With A Powerful Branding Summary
by Jessica Holbrook Hernandez - Mar, 2012
A resume objective serves no purpose other than to inform the reader of what your job search objective is—which is like any other job seeker—to find a job. And it typically sounds something like this: To obtain a position with a progressive organization that will utilize my experience and education. Awful, isn’t it? If your resume includes anything similar to what is listed above, then you’re just wasting precious space tha...
 
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