2015 Marketing Executive Resume Trends
by Lisa Rangel - Nov, 2014
Marketing is undergoing an evolution. It seems that the days of mass appeal communication are long gone an instead being replaced with niche, individual dialogue. Additionally, technology is changing the game when it comes to when consumers digest this custom information and where permission is given to receive it. For a marketing executive in the market for a new job, it’s imperative to keep a few trends in mind when craft...
Dealing with Unexpected Job Loss
by Kalindi Garvin - Nov, 2014
Fired. Laid off. Let go. Downsized. Right-sized. These are all euphemisms for unemployment. No matter what you call it, it means you’re out of a job. Whether you think you might be in danger of losing your job, or you’ve already gotten the axe, this guide will help you make the successful transition to your next job. What’s important to remember is that you can be great at your job and still lose it. The economy, changes...
Improve Your Impact; Improve Your Career
by Sara Canaday - Nov, 2014
Last month, I had the privilege of delivering a keynote speech to 500 incredibly talented professionals at Working Mother Media’s annual Multicultural Women’s National Conference in New York City. As I took the stage on the first morning and began to share my story, I was struck by the remarkable vibe in the room. These women (and a few brave men) weren’t just present; they were fully engaged. I was surrounded by current and e...
Part 1: Corporate Blind Spots: Is Your Brand Suffering?
by Sara Canaday - Nov, 2014
Just like our personal reputations have an enormous impact on the success of our careers, a company’s reputation ultimately determines its profitability. That concept has never been more critical than it is now in our always-online, über-connected world. Companies today are faced with a competitive playing field that has expanded exponentially. Consumers are no longer limited to product choices in their immediate areas or reg...
Part 2: Stronger Strategies for Brand-Building
by Sara Canaday - Nov, 2014
In Part 1 of this article (“Corporate Blind Spots”), I discussed the link between a company’s success and its reputation (perceptions held by customers, partners, vendors and even employees). Many organizations don’t have a clear picture of how they are perceived, and these blind spots are often holding them back. Uncovering that true reputation and working to improve it are the keys to accelerating corporate success. In this...
You Are What You Accomplish
by Bob Roth - Nov, 2014
It is not how hard we work at something; rather, it's all about the results we achieve. Employers hire people who can get things done well. Because activity without results amounts to little, we know that results are more important that activity alone. Example: Let's say that you volunteer to lead a fundraising drive for your favorite charity. You and your team work sixteen hours a day for twenty-one straight days, in an...
The Way You Talk Can Transform Your Team
by Beverly Jones - Nov, 2014
To help your team thrive, agree on some structure & communicate widely and often! When I want a quick sense of whether a team is working well, I take a look at how the members communicate. “Jenna” was an agency branch chief who wanted to help her 14 direct reports become more innovative and productive. Years ago her branch had been organized into cascading layers, with three deputy chiefs each managing two to four...
4 Steps for Extreme Feedback
by Steve Farber - Nov, 2014
It’s the oldest skill in the management texts: listen to your employees. Seek their input. But it’s not enough to ask for feedback; you have to be genuinely interested in the response—especially if you think you won’t like it. Those posing as leaders seek feedback because HR has ordered them to do it, not because they’re really interested. Extreme Leaders will not only use 360-degree assessments (which can be powerful tools...
Resumes for College Students: Preparing Now for Graduation Day
by Robin Schlinger - Nov, 2014
Just as high school seniors struggle to write their essays for college applications, college seniors often struggle with writing resumes for their first jobs. Unfortunately, their preparation for this moment may leave a lot to be desired. Here are a few things college students can do now, before they graduate, to beef up their resumes: Work, either on or off campus, whether you need to pay college expenses or not. Work exper...
Road Warriors: Worried About Staying Productive During the Holidays? Here Are the Top Things You Need!
by Lindsey Pollak - Nov, 2014
As the new productivity expert for the Hyatt Place Seamless Travel Series, I’ll be sharing my personal advice about maximizing your efficiency on the road and making your travel experience just right from start to finish. Through the series, a lot of travelers have said they want to know what to bring to keep productivity up while traveling. With the busy holiday season approaching – a time when busy professionals are juggl...
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