Principal Public Relations Manager - Product

Principal Public Relations Manager - Product

Principal Public Relations Manager

Req ID

FY24|S&M|#6134

Location(s)

Austin, Texas, USA; Boulder, Colorado, USA; Dallas, Texas, USA; Denver, Colorado, USA; Houston, Texas, USA; Los Angeles, California, USA; Phoenix, Arizona, USA; Portland, Oregon, USA; San Francisco, California, USA; Seattle, Washington, USA;

Work arrangement(s)

Fully Remote (works exclusively from home), Hybrid (works from home and New Relic office throughout the week)

Your opportunity

New Relic is looking for a Public Relations Principal to join our communications team. Reporting to the Director of Public Relations, this person will work cross-functionally to drive and manage the reputation of New Relic in the U.S. through owned and earned communications with a strong focus on technology and product awareness.

It is an exciting time to be part of the New Relic Public Relations team. The team is rolling out a multifaceted program that leans heavily into data, customer use cases, thought leadership, and product innovation to show why New Relic is the category creator and leader in observability. The campaigns we have planned for the next 12 months require a Principal who is interested in enterprise technology, can drive strong collaboration with various stakeholders within a global company, appreciates creativity and brainstorming, likes storyline development and is an excellent writer, and has deep relationships with technology and developer media.

The ideal candidate is self-driving and bold in their approach to PR and storytelling. In this role, you will oversee the end-to-end execution of product and partner PR and be responsible for the development of external communications content, including press releases, media pitches, op-eds, speaking abstracts, award submissions, messaging, talk tracks, and FAQs. Importantly, you will collaborate with key stakeholders across product, partner, marketing, and others to translate complex technical concepts into compelling stories that resonate with software engineers and developers.

Your passion and execution will inspire the media to positively cover New Relic company news, our platform and product innovation, and our partners' and customers' success in taking a data-driven approach to planning, building, deploying, and running great software.

What you'll do

Drive segments of the New Relic communications strategy and builds initiatives with broader marketing stakeholders
Oversee end-to-end execution of PR campaigns and programs to drive positive awareness around the New Relic brand and its product offerings with minimal oversight
Work cross-functionally to plan and execute PR campaigns across the globe that advance the company's narrative, market leadership, and industry-leading innovation
Draft high-volume of well-written and strategic external materials (press releases, media pitches, speaking abstracts, and award submissions)
Collaborate with key company stakeholders across engineering and marketing to influence strategy and negotiate decisions about announcements, messaging, and strategy
Engage with partners and customers to build dynamic stories around product innovation
Work alongside our Analyst Relations team to maintain relationships with key influencers
Work alongside our Partner, Product Marketing, and Customer Marketing teams to identify and manage customer references for product-led campaigns
Helps drive an increase in product usage and adoption, in close partnership with developer relations, sales, customer success, and product marketing
Communicates compelling vision for the New Relic platform and overall portfolio of product capabilities
Successfully engage new and existing business, tech, and channel media relationships to elevate product awareness and coverage
Manage corporate speaking engagements and awards calendars; engaging global agencies for support where necessary

This role requires

A minimum of 10+ years of communications or PR agency experience, preferably with enterprise software companies or related industries; in-house experience strongly preferred
Experience managing an agency
Experience working with cross-functional teams like product marketing, product, and engineering
Demonstrated experience executing well-written and strategic communications (e.g. press releases, media pitches, Op-Eds, speaking abstracts, and award submissions)
Strong writer and editor with experience translating complex, sophisticated, and technical concepts into compelling stories that resonate with core developer audience
Established relationships with key media and influencers who cover enterprise software
Self-motivated, creative, and curious approach to storytelling
Bachelor's degree

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics' different backgrounds and abilities, and recognize the different paths they took to reach us - including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We're looking for people who feel connected to our mission and values, not just candidates who check off all the boxes.

If you require a reasonable accommodation to complete any part of the application or recruiting process, please visit to submit your request.

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process

Please note that visa sponsorship is not available for this position.

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers' means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the .

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic is proud to be an equal opportunity employer. We foster a diverse, equitable, and inclusive environment, free from all types of discrimination, so our Relics can thrive. We hire people with different backgrounds, experiences, abilities and perspectives.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics.

Review our Applicant Privacy Notice at .

Estimated Base Pay Range: $ 136,000 - $ 170,000
The pay range above represents a reasonable estimate of the salary for the listed position. This role is eligible for a corporate bonus plan. Pay within this range varies by work location and may also depend on job-related factors such as an applicant's skills, qualifications, and experience.

New Relic provides a variety of benefits for this role, including healthcare, dental, vision, parental leave and planning, mental health benefits, a 401(k) plan and match, flex time-off, 11 paid holidays, volunteer time off, and other competitive benefits designed to improve the lives of our employees.

Wage - midpoint

170,000

Wage - minimum

136,000

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