In your job search, you have to know your brand. On a recent group career coaching call my clients, Herman and James, were talking about this.



What’s the difference between your brand and your elevator pitch?



They’re very similar but there is a difference. Here’s the deal, your elevator pitch is:



A statement about who you are

The value you bring to a prospective employer

What you’re looking for (a job, networking contacts etc.)


Your brand is your identity. For example: What words, feelings, or images come to mind when you think of Apple computers? Innovation, creativity, cutting edge , out of the box etc. That’s their brand.



Your brand is how people think of you. It’s what you are known for.