6 Thoughts to Remember as Your Brand Blossoms
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It’s hard to believe, but May is almost here…and summer isn’t too far behind. I remember the rhyme from my school days: “April showers bring May flowers.” While my part of the world wasn’t too rainy this past month, we’re beginning to see Mother Nature’s colorful spring bouquet everywhere we look.



It’s also exciting to see the pace of business picking up in many areas that have been in hibernation through the winter. So now’s the time to cultivate prospects, spread the seed of your brand in new areas, and prepare for a bountiful harvest.



When you’re ready for your business to blossom and prosper, there’s no doubt about it—you’ll need to continue working diligently. In the meantime, here are some thoughts to use along the way:



#1 ~ Keep Learning. “I am learning all the time. The tombstone will be my diploma.” ~Eartha Kitt



Successful people are curious and driven to continue learning. Those who stop learning become archaic. Continue to hone your skills and immerse yourself in learning. When you reach success in any area, stretch further to become even more of an expert. Strong brands are known for their niche.



#2 ~ Keep Marketing. “The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” ~Sergio Zyman



If you stop marketing, your traffic and leads will soon end. Through continuous marketing you will continue to generate leads, and you’ll stay on the cutting edge. It takes lots of prospects in the funnel before any ONE comes out at the other end. Keep your funnel full!



#3 ~ Keep Branding. “It’s not what you do once in a while; it’s what you do day in and day out that makes the difference.” ~Jenny Craig



Networking and branding should be on-going. Learn to manage your online reputation and develop stronger relationships with your clients through your online identity. Use social marketing and business tools to help you manage this. Proactive reputation management is vital for a positive professional presence.



#4 ~ Keep Investing. “I don’t look to jump over 7-foot bars; I look around for 1-foot bars that I can step over.” ~Warren Buffett



Investing in the success of your business will bring great dividends. There are many different things you can do to increase your presence, build relationships, and boost conversion rates. Consider upgrading technology, buying a smart phone, investing in tools to improve your productivity, hiring a virtual assistant, etc.



#5 ~ Keep On Planning. “Goals are the fuel in the furnace of achievement.” ~Brian Tracy, Eat that Frog



Successful business people do more than just amble along. They set goals and strategize ways to increase market share, improve reputation, create viral buzz, and generate referrals. How will you grow your empire and make plans that will help you reach your goals? Complacency will eventually result in a declining income and can lead to loss of passion for the business.



#6 ~ PASSION & REWARDS. “Above all, be true to yourself, and if you cannot put your heart in it, take yourself out of it.” ~Carl W. Buechner



Do something you love. Be excited about what each day could bring. Incent yourself to succeed. When you reach your goals, reward yourself and then start thinking about the next milestone you want to reach! (I reward myself with a piece of chocolate!)