3 Steps to Attract Recruiters to Your LinkedIn Profile
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According to Wikipedia: recruitment refers to the process of attracting, screening, selecting, and onboarding a qualified person for a job. Recruiters are increasingly using social media to find and research candidates. This approach is often called social recruiting which is the use of social media for recruiting using Facebook, Twitter, LinkedIn, and similar online sites.



Keywords count. Have you noticed how keywords have become increasingly more important over the years? Recruiters look for people by keywords searching LinkedIn database, for example. You don’t need to make columns or long strings of keywords in your LinkedIn profile, you can weave them throughout your summary and experience sections.



Tip: Consider using more than one keyword that refers to a specific skill or expertise. For example, if you have international experience be sure to use global and international as keywords so you are searchable and found no matter which word the recruiter uses in his or her search.



Recommendations count. There has been much discussion about recommendations over the years, but the bottom line is that recruiters can see at a glance that you are respected in your job / industry based on feedback from your recommendations. They want to hire people who are respected by their coworkers, bosses, and other influencers in their industry. Of course, the recommendations should state more than “Tom is a great person.”



Tip: More effective recommendations show working relationship, nature of work, and results of your contributions.



Groups count. How many groups have you joined? How often do you contribute to the ongoing conversations? Recruiters look for experts in their field to hire and scout LinkedIn groups for the movers and shakers. It’s like any other PR—you read Joe’s column in the Wall Street Journal, like his writing style or approach to current topics, and over time you consider Joe an expert, and he becomes the go-to person on those issues. You can create that type of reputation for yourself in LinkedIn groups.



Tip: By contributing meaningful information to conversations in your LinkedIn groups, people will consider you a resource for solutions or good ideas for current issues. You establish yourself as a thought leader.



Face it, there isn’t a “passive” way to job search. The most effective way for executives to be found is to be “active” in their job search tactics. Take advantage of the many opportunities that LinkedIn offers you.